Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice). 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred reading That everyone can wear and afford Reebok, it is suitable for all sorts of people. The upper class can wear it, lower class, and middle class. Even those who have past experiences with crime and have changed can also wear it. All Reebok items are for the public, famous and everyone. Negotiated Reading That The fingerprints mean that Reebok is targeting those with crime history and isn't necessarily made for the rich and wealthy, who have respectable status and social prowess. Oppositional reading Reebok is not suitable for anyone above lower class, and only people who have to result to crimes are suited for it. Reebok isn't a brand for everyone, only those asso...