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MIGRAIN Introduction to Media index

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions

Narrative: blog task

Complete the following questions using the Media Factsheet resource available on the Media Shared drive.  You'll find them in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login . Read Media Factsheet 14 - Telling Stories: The Media's Use of Narrative and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.   Wallace and Gromit in the Curse of the Were-Rabbit (Parks and Box: 2005) 2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=761uRaAoW00  First 3 min  Setting: The opening uses locations, lighting, sounds and came...

Genre: blog tasks

Task 1: Genre factsheets Complete the following tasks using the Media Factsheets available on the Media Shared drive. Y ou'll find them in our Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can access them online using your Greenford Google login here . Create a new blogpost in your Exam blog called 'Genre blog tasks' and complete the following: Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? Somebody sitting behind a desk, adding in high key lighting,  mise-en-scene and props and screens, then we can see that it is a news caster.  Star wars and Star trek 2) What examples are provided of the importance of narrative in identifying genre? they have different production values and often use different narrative structures – there are certain elements within the genre that are shared that enables the audience to recognise a western regardless of...

Structuralism: blog tasks

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Part 1: Media Factsheet reading Use our brilliant Media Factsheet archive to find Factsheet #90 Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  It is a theoretical perspective that emphasises on the existence of universal structures, underlying the surface of differences of media texts. For example universal aspects of narrative and genre can can help us to understand cultural products.   2) What are binary oppositions and why are they important? Binary opposition are when concepts contradict each other, for example old vs young, good vs evil, light vs dark. They are important because Levi Strauss argues that we are all socialised by binary opposition and culture. It helps us understand the world based on the structures of society and media. It shows us what can be seen as right and wrong, for example we know that the hero is normally associate...

Reception theory: blog tasks

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  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred reading That everyone can wear and afford Reebok, it is suitable for all sorts of people. The upper class can wear it, lower class, and middle class. Even those who have past experiences with crime and have changed can also wear it. All Reebok items are for the public, famous and everyone.   Negotiated Reading That The fingerprints mean that Reebok is targeting those with crime history and isn't necessarily made for the rich and wealthy, who have respectable status and social prowess. Oppositional reading  Reebok is not suitable for anyone above lower class, and only people who have to result to crimes are suited for it. Reebok isn't a brand for everyone, only those asso...

Media codes - reading an image blog tasks

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  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Written codes: The written codes communicate that life is short and that there is limited time. This connotes that they want people to believe that Rebok will be a good use of our limited time. Also the font of the O resemble the finger prints in the images, this connotes to crime and violence.  Technical codes:  The low key lighting connotes to violence and a possible 'dark side'. Also the harsh dark colours may insinuate the harsh truth about time and how its limited. Also the l ow-mid angle empowers 50 cent, this portrays the brand to be powerful and having the capacity to empower.  Symbolic or non verbal:  The mise-en-scene portrays the brand to be empowering but also to be dangerous or coinciding with violence....

Semiotics: blog tasks

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  There are three parts to this week's homework - make sure you complete everything:  Part 1: English by Tarun Thind analysis Watch (or re-watch) the short film English by former Greenford Media student Tarun Thind and then answer the two questions below: English from Tarun Thind writer | director on Vimeo . 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? That people go about they day to day life differently  2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? some people may think that they use sign language because they cannot speak or hear or talk however some people may think that they use sign language as a way of communicating in a way others don't know.  Part 2: Media Magazine theory drop - Semiotics  Greenford Media department has a subscription to Media Magazine - a brilliant magazine designed exclu...