Ashan year 12 exam MR Pall

  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred reading That everyone can wear and afford Reebok, it is suitable for all sorts of people. The upper class can wear it, lower class, and middle class. Even those who have past experiences with crime and have changed can also wear it. All Reebok items are for the public, famous and everyone.   Negotiated Reading That The fingerprints mean that Reebok is targeting those with crime history and isn't necessarily made for the rich and wealthy, who have respectable status and social prowess. Oppositional reading  Reebok is not suitable for anyone above lower class, and only people who have to result to crimes are suited for it. Reebok isn't a brand for everyone, only those asso...

  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Written codes: The written codes communicate that life is short and that there is limited time. This connotes that they want people to believe that Rebok will be a good use of our limited time. Also the font of the O resemble the finger prints in the images, this connotes to crime and violence.  Technical codes:  The low key lighting connotes to violence and a possible 'dark side'. Also the harsh dark colours may insinuate the harsh truth about time and how its limited. Also the l ow-mid angle empowers 50 cent, this portrays the brand to be powerful and having the capacity to empower.  Symbolic or non verbal:  The mise-en-scene portrays the brand to be empowering but also to be dangerous or coinciding with violence....

  There are three parts to this week's homework - make sure you complete everything:  Part 1: English by Tarun Thind analysis Watch (or re-watch) the short film English by former Greenford Media student Tarun Thind and then answer the two questions below: English from Tarun Thind writer | director on Vimeo . 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? That people go about they day to day life differently  2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? some people may think that they use sign language because they cannot speak or hear or talk however some people may think that they use sign language as a way of communicating in a way others don't know.  Part 2: Media Magazine theory drop - Semiotics  Greenford Media department has a subscription to Media Magazine - a brilliant magazine designed exclu...

  1) Why did you choose A Level Media Studies? I chose A level media because I did media at GCSE and I really enjoyed it and enjoyed producing the magazine coursework. Media is also a pretty interesting subject for me. 2) Did you take GCSE Media Studies (either here at Greenford or a different school)? YES I did media at GHS for one of my GCSE 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media? I either got a grade 5 or 6 I cant remember and I chose the magazine coursework task. I would say that one of my strengths were being able to apply and integrate media key conventions as well as identifying codes.  4) What grade do you hope to achieve in A Level Media? Anything above a B 5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work? I plan on going to university and for the subject I don't have a clue...